If you want to know about hospitals and how they’re using social media, you should check out Ed Bennett. He’s making a career following the social media habits of hospitals. And these are the latest stats showing that Twitter use is among the rise and recently edged out YouTube as the platform of choice in U.S. Hospitals. The trend is remarkable.
So how many hospitals want to truly interface with their patients and how many just want to feel like they’re part of the revolution with their somnolent 140 character press releases? Seems to be a mixed bag by my survey. You can follow Ed’s evolving hospital social media hall of fame here.
I expect social media to evolve as the primary source of patient/public/MSM interaction for health facilities as traditional PR slowly circles the drain.
