Your Lists Define You (or why you should call me Gary)

November 18, 2009

In residency I worked with a pediatric cardiologist who thought my name was Gary. On rounds he would say things like, “Gary, what’s the normal QT interval in a newborn?” Or, “Let’s get a 15-lead EKG, Gary.” He never hesitated. He was so confident. I corrected him initially but ultimately I gave up. To him I was Gary.

That was 1992. Fast forward to branding in the 2010 social space. Not much different, really. Be it absent-minded cardiologists or Twitter followers, we’re defined by how people see us.

And twitter lists can help you understand how you’re seen.

Twitter lists provide a spyglass into the minds of the people watching you. Check it out. As lists continue to propagate you can find out so much about how you project yourself. My listings are predictable. I’m found on healthcare and physician listings but I do wander a bit into pharma, tech, writing and social media.

While you may not like it, it is what it is. Or in the words of Jay Baer, you are what you are, not what you wish you were.

And you can call me Gary.

{ 2 comments… read them below or add one }

drcharles November 19, 2009 at 8:32 pm

Too funny about the "Gary" thing! Whether an honest mistake, or evidence of an exceptional ego, I've been a victim of the same bizarreness.

I'll check into the Twitter list phenomenon you've mentioned, although when I start showing up on "craft beer appreciation" lists then I know I'm probably sharing too much about my own interests :)

Reply

Gary November 24, 2009 at 10:03 am

Thanks for commenting, Dr Charles. And not an ego issue, just absent minded.

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