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	<title>Comments on: Do You Need Goals in Social Media?</title>
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	<link>http://33charts.com/2009/12/do-you-need-goals-in-social-media.html</link>
	<description>medicine. health. (social) media.</description>
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		<title>By: DrV</title>
		<link>http://33charts.com/2009/12/do-you-need-goals-in-social-media.html#comment-461</link>
		<dc:creator>DrV</dc:creator>
		<pubDate>Fri, 04 Dec 2009 07:50:42 +0000</pubDate>
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		<description>&lt;p&gt;Yes, Daphne, you&#039;re right.  The post was somewhat tongue-in-cheek and only intended to get folks to try it without alot of anxiety.  Of course individuals are different from Fortune 500 companies.  Measurable objectives ultimately become an important part of the picture.&lt;/p&gt;

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		<content:encoded><![CDATA[<p>Yes, Daphne, you&#39;re right.  The post was somewhat tongue-in-cheek and only intended to get folks to try it without alot of anxiety.  Of course individuals are different from Fortune 500 companies.  Measurable objectives ultimately become an important part of the picture.</p>
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		<title>By: Daphne Swancutt</title>
		<link>http://33charts.com/2009/12/do-you-need-goals-in-social-media.html#comment-460</link>
		<dc:creator>Daphne Swancutt</dc:creator>
		<pubDate>Fri, 04 Dec 2009 05:18:28 +0000</pubDate>
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		<description>&lt;p&gt;Hey, doc. There&#039;s something to this. I think it&#039;s fine for individuals to jump in, listen, contribute, etc., but for organizations to do the same without a clear idea of why they&#039;re doing it in the first place is a bad idea.&lt;/p&gt;

&lt;p&gt;It&#039;s not necessary--as Lee says--to have it all figured out. Who does? Clear objectives are a good thing, though. At least define what&#039;s going to make jumping in to social media a success for you (or your organization). Seems to me without some understanding of what you want out of it and how you&#039;re going to get there, you&#039;re not going to make a difference or have much organizational success--at anything.&lt;/p&gt;

&lt;p&gt;Just my humble two cents :-)&lt;/p&gt;

&lt;p&gt;Daphne&lt;/p&gt;

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		<content:encoded><![CDATA[<p>Hey, doc. There&#39;s something to this. I think it&#39;s fine for individuals to jump in, listen, contribute, etc., but for organizations to do the same without a clear idea of why they&#39;re doing it in the first place is a bad idea.</p>
<p>It&#39;s not necessary&#8211;as Lee says&#8211;to have it all figured out. Who does? Clear objectives are a good thing, though. At least define what&#39;s going to make jumping in to social media a success for you (or your organization). Seems to me without some understanding of what you want out of it and how you&#39;re going to get there, you&#39;re not going to make a difference or have much organizational success&#8211;at anything.</p>
<p>Just my humble two cents <img src='http://33charts.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Daphne</p>
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