As strange as it may sound, there aren’t many blogs/magazines that specifically serve the interests of physicians. Sure there are medblogs that make us laugh, some that rant and others that offer valuable personal insight. But there are few sites that work to capture physicians with the intent of offering variety and balance.
Then there’s MedCrunch, a new site targeted toward the quietly growing population of digital doctors. I found myself drawn to MedCrunch and here’s why:
Design. Tastefully built around the WPshower theme, MedCrunch is easy on the eyes. Lots of whitespace with an inviting minimalist feel. The interface allows you to immediately understand what you’ll get here. This site makes the subtle shift from blog to online magazine.
Focus with variety. Medcrunch serves the interests of physicians and does it with a range that covers clinical medicine to happiness and technology. I like this. I want to be happier.
Content. In a digital world dangerously obsessed with design, content often gets a second look. Not here. These guys know how to work copy in a tight space. And it’s good stuff. You’re dealing with professionals here.
Perhaps the real reason I like MedCrunch relates to their core mission which asks: How can we hack medicine so as to maximize our personal happiness and the patient’s health? Love this. In fact, this sounds like something I’d come up with after my 3rd cup of coffee.
MedCrunch is the brainchild of physician entrepreneurs Lukas Zinnagl and Franz Wiesbauer. Lukas brings to the table experience writing for TechCrunch Europe. As seasoned vets of the health 2.0 arena they understand the next generation of physicians. Call this Austrian innovation.
The health infosphere traditionally hasn’t focused on what can be done for doctors. While that may be appropriate in many ways, it’s nice to stumble on a site built for me. While they’re still ramping up, I’ll be excited to see what Lukas and Franz have in store.
The market for this kind of publication is wide open and it will be interesting to see how this niche evolves.
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Bryan,
thanks so much for pointing out our blog and dedication. We’ve quietly launched Medcrunch in December and did this with no real “goal” except we wanted to share our thoughts on medicine that is slightly out of the box.
We’ve both seen a lot of Physicians and have studied and worked in various countries, yet in general we think that many Physicians are rather focused on their daily lifes, getting through residency and becoming a hot shot in some hospital.
A minority of them thinks about the big picture. What it means to help people, understand their fears and ultimately what the Web means for Physicians.
Thanks again for your apreciation and support. We are from a small country, which makes it even more special for us to be acknowledged by somebody like you.
I truly hope we’ll meet soon.
All the best and thank you
Lukas
Bryan
Thanks once again for finding something new and good and passing it on to the rest of us. Pretty soon, if you keep giving me good books to read and new sites to explore and new apps to check out, I won’t have time to see patients!
Greg
- Thank you so much for sharing this. In terms of the design/functionality I feel like the simpler is always the better, I think iGoogle is kind of the proof of it, never understood why some favor color, and heavy stuff over “easy on the eyes” kind of surroundings. I’m so excited to check it out ! – Bookmark
. Thanks again.
Thanks so much for recommending this magazine! It is informative and innovative and the overall aesthetics of the website are really light and fresh! You have a good eye for what kinds of information the 21st century physician and medical community is looking for… social media, tech, medicine, humor, etc…
Hi Bryan,
Another great post. I’m a family doc, now working at an expat clinic in Beijing, and the Web 2.0 presence here needs to go a long way. I’ve started a popular blog here but there is still so much potential for patient and physician interaction! That MedCrunch is a good addition.
Cheers,
Richard Saint Cyr MD
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