CDC, Zombies and Our Creative Government

May 19, 2011

This is good.  I knew the CDC was socially tuned-in but this came as a surprise:  Preparedness 101: Zombie Apocalypse .  It’s every American’s guide to dealing with a zombie attack.  You come thinking zombies but take away principles for emergency preparedness.  Well done, CDC.

The real take away for those of us looking under the hood: effective health messaging should be creative and fun.  While we’ll never be able to measure the true effectiveness of this approach in an emergency, expect the post’s massive traffic to convert important links on emergency preparedness.  Hopefully the CDC will release stats on the effectiveness of this campaign.

I’d like to write more, but I’m goin’ to make my kit.

 


{ 3 comments }

Dan O'Connor May 19, 2011 at 3:14 pm

It’s a great idea, but I do wish they’d waited until there was a big zombie movie out in theaters, or the next season of the Walking Dead was premiering on cable. There’d have been much more opportunity for impact then. Still, nicely done. I should probably knock up an bioethics guide to zombie invasions…

DrV May 19, 2011 at 4:24 pm

Yes, Dan. An ethics guide would have rounded the whole thing out. After all, zombies are people too. Or, they used to be.

Dan O'Connor May 20, 2011 at 9:53 am

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