How to Deliver a Focused Health Message

July 29, 2011

This Seattle Mama Doc 101 video by Wendy Swanson as been floating around Google+ over the past couple of days.  Of course, YouTube is a great way to reach folks.  What caught my attention is how it’s done here.

  • It makes a promise. Wendy’s pediatrics in a minute clips make a promise not to eat our time. It recognizes that we have limited bandwidth.  Most of us can commit to a minute or two.
  • It’s focused.  It doesn’t try to be too much.  It’s just sun safety in babies. And the key points are bulleted in the video’s open space.
  • It brings energy. There’s an element of excitement and enthusiasm that keeps me hooked.

Those who package health information for the masses can take a lesson from Wendy:  Keep it short, focused and deliver it like you care.

And maybe that’s a lesson that translates beyond video.


Reed Smith July 29, 2011 at 4:50 pm

She does a great job. I think the thing most don’t get is she WANTS to do this. It was her idea… So many hospital want to find “this” as a “plug and play” model. It would be hard to replicate. But I think the points you make are great for any type of content creation. Great thoughts all hospitals should consider.

Joe Hage July 30, 2011 at 4:08 pm

Thanks for posting, Bryan.

I haven’t been spending too much time on Google+ because it forces me to sign in using my under-utilized gmail account. :-(

Kathleen Atkins August 9, 2011 at 9:40 am

This is a great video example of using the “KISS” model. Her energy, and the text on the left side of the screen definitely kept my attention! Great reminder to keep everything quick and simple.

Kathy Kastner August 9, 2011 at 3:17 pm

Thanks for posting.. it’s giving me courage to officially announce…. 10-second MedSchool..

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