The Web as the Next Medium


You may need to read this twice.

The next medium, whatever it is—it may be the extension of consciousness—will include television as its content, not as its environment, and will transform television into an art form. A computer as a research and communication instrument could enhance retrieval, obsolesce mass library organization, retrieve the individual’s encyclopedic function and flip it into a private line to speedily tailored data of a saleable kind.

What’s most remarkable is that this quote dates from 1962.  The author is the prescient media thinker Marshall McLuhan.  His predictions of YouTube, the web and the fall of the library sit somewhere between creepy and genius.  I picked this up in Marshall McLuhan: You Know Nothing of My Worka brief McLuhan biography by Douglas Coupland.

For some amazing interview clips check out Marshall McLuhan Speaks.