What’s more interesting than the CVS decision to halt tobacco sales is the social chatter holding CVS up as a champion of better living.
But to be a health organization, it takes a broader position than the proscription of cigarettes. Wander the aisles of CVS and see how their nutritional offerings fit within the framework of an organization pitching health.
I can hear it now: Cigarettes kill, potato chips don’t. But I’m not so sure about that.
You can’t make money peddling savory snacks while at once setting the pace for a healthy lifestyle. And condemning one vice works for the press release, but not as a brand offering health solutions.
If CVS is interested in the disruption of health care they’ll need to move beyond cigarettes.