Quartz, one of the web’s fastest growing publications, recently shared that their success stems from understanding that published content must be under 500 or over 800 words. Otherwise they’re stuff is too long to share and too short to be in-depth.
Perhaps they understand that readers now consume in chunks.
I’ll second this and add that there are few writers (and fewer doctors) who can carry a digital consumer to 800 words and beyond.
Keep it simple.
h/t @joyclee, my fav curator.