Doctor’s are almost universally concerned with how they appear online. And almost universally, few have the time to invest in content creation, curation and conversation. At a minimum physicians should be building out their public facing profiles. Claiming these profiles represents a quick and reliable way to control an important piece of the digital landscape.
While writing, taping and creating represents the best way to build an online presence, profiles are a quick way to get out of the gates.
This voiceover format is something new for me. I’d love to know what you think.