The Twitter conversation happening at medical meetings used to be called the backchannel. Chatter in those spaces was once a trivial thing.
I don’t hear the term so much at big meetings. It’s moving closer to the front. And for good reason. When you go to ASCO how can you argue that Twitter is anything less important that the hallway dialog?
Our digital and IRL existences are merging. Or, more importantly, social dialog is now just part of our fabric.
I have to wonder when the backchannel will become the front channel.
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Image via Mama Propaganda