A challenge was thrown down on Twitter recently: If we had a Genius Bar for healthcare what would it look like? (paraphrased and originally asked by health designer Nick Dawson) I’ve seen this question before and it reflects a recurring ideal in healthcare: the efficient, service-oriented transactional experience where a problem is identified and fixed. But the ... Continue Reading about Genius Bar for Healthcare – Not Ready for Primetime
The Problem with Policing Doctors on Social Media
We’ve all seen physicians occasionally act out on Twitter but few of us like to recognize it. Because policing doctors on social media is tricky business. The AMA has called peer-to-peer policing our professional responsibility. But when you do you’re often the odd man out. I know because I’ve called out. And I’ve been called out. It goes like this: Some doctor ... Continue Reading about The Problem with Policing Doctors on Social Media
Thought Leaders and Thought Followers
Industry is keen on identifying experts with unique insight and capacity to influence. They write the map for the rest of us to follow. They’re called thought leaders. Alternatively there are thought followers. These are the folks who repeat, regurgitate, reshape and mimic thought leaders. Their association by sharing on the stage of Twitter can make them seem ... Continue Reading about Thought Leaders and Thought Followers
Medical Professionalism in an Age of Transparency
Is there a way we should look or behave as physicians? The question gets to the core of professionalism. It’s an important question since so many doctors feel they are being judged because of their appearance, dress or language - both IRL and online. We are who we are. I am who I am. This is the real us. We don’t live by someone else’s standard. While ... Continue Reading about Medical Professionalism in an Age of Transparency
Two Tweets a Day – How to Create Value Over Volume
What would happen if everyone listened more than they spoke? Here’s a thought experiment: If Twitter gave you a limit of two tweets a day, what would you share? How would you rethink what you send? You would probably consider how you can make the most impact with limited access to your followers. As Twitter has become more populated we have all become more ... Continue Reading about Two Tweets a Day – How to Create Value Over Volume
MedBikini and the Moving Target of Medical Professionalism
A study published in the Journal of Vascular Surgery last week line itemed the apparent transgressions of a group of surgical trainees. The study, Prevalence of unprofessional social media content among young vascular surgeons, cited breaches of professionalism including wearing swimwear (medbikini), drinking alcohol, profanity and commenting on controversial social ... Continue Reading about MedBikini and the Moving Target of Medical Professionalism