The Sunshine Act is often discussed with the analogy of light as a disinfectant. The suggestion is that something’s infected. But as in real life, things that look infected aren’t necessarily so. I was contacted recently by a prominent pharmaceutical company to design a program that helps health professionals understand how to use public media. The company ... Continue Reading about The Sunshine Act and the Appearance of Conflict
Google’s Evolution as a Health Knowledge Engine
Google announced yesterday that they're breathing new life into health search. In an effort to move from an information engine to a knowledge engine, Google will soon be offering information specially curated by physicians from within The Knowledge Graph. For a company that’s declared itself less-than-invested in health care, this is a fascinating step. Here are ... Continue Reading about Google’s Evolution as a Health Knowledge Engine
What Doctors Sell Online
Not long ago I connected a marketing acquaintance at a national meeting. He offered to look at my blog and give me some tips. We sat over coffee and he took me to task for my shortcomings. Where’s your pop up email registration? And what does 33 charts mean? I don’t know what that means. Are you tryin’ to be cute? Where’s your call to action? Where are your ... Continue Reading about What Doctors Sell Online
Innovation Extinction
Each morning I scroll through Feedly looking at what’s new. I scan titles and ledes, deleting by the second until I find something transformative. It's information wackamole. And it results in innovation extinction. Increasingly, I'm underwhelmed by what I see. Nanosensors are a dime a dozen. Tattoos that miraculously detect blood glucose are almost yesterday's ... Continue Reading about Innovation Extinction
Why the Measles Truth Twitter Storm Worked
Yesterday the American Academy of Pediatrics hosted a novel twitter event around measles information. Packaged as a ‘Twitter storm’ and tagged as #MeaslesTruth, it was a 10 minute measles power session designed to push a little vaccine truth into the infosphere. Here’s why the #MeaslesTruth Twitter storm worked: It was a constrained affair. As a short-form ... Continue Reading about Why the Measles Truth Twitter Storm Worked
100,000 Connected Lemmings
Doctors come on to Twitter nearly every day. Sharing ideas is now simple: Medium and LinkedIn have made ownership of blogs almost obsolete. We’re all using these connected tools. But none of it means anything unless you do something with them. Sure we can pass along the flashy tweets about the latest smart diaper. ‘Breaking’ news of the tattoo that detects ... Continue Reading about 100,000 Connected Lemmings