Last month I spoke to a group of physicians about public presence. As serious academics, few of them had any measurable social presence. I’ve done this workshop dozens of times over the past several years and I’m adept at handling digitally naive groups. And during this session the theme was that visibility creates opportunity. Case-based and bolstered with powerful ... Continue Reading about Outward Facing Physicians
Mistakes Doctors Make Online
I've been watching doctors on public networks for about 10 years. Here are some of the mistakes I've seen. More importantly, they’re some I’ve made myself: They don’t show up. Missing the opportunity that comes with global connection is the biggest mistake medical professionals make. The easiest way to begin to avoid mistake 1 is to take care of mistake 2. They ... Continue Reading about Mistakes Doctors Make Online
Should Doctors Share Their Political Views?
This week a physician friend on Twitter was called out after weighing in on the presidential election. "I like you better when you stick to cardiology," the comment suggested. It raises the question: Should doctors share their political views? I love the discussion surrounding public physicians and politics. The issue raises questions about how we see a health ... Continue Reading about Should Doctors Share Their Political Views?
Pokemon Go and Medical Mindfulness
Hospital workers are caught up in the Pokemon Go craze and it's begun to raise concerns. Between rooming patients it seems there's just enough time to snag a Vaporeon. Some health care facilities have shut it down amidst concerns that selfies and snapshots risk the transmission of PHI. While Pokemon Go raises new challenges around privacy, the greater challenge ... Continue Reading about Pokemon Go and Medical Mindfulness
Public or Perish | Should Doctors Blog for Credit?
A recent study in the Journal of Medical Internet Research found that the the majority of academic chairs did not believe that blogging enhanced favorability for promotion. If I were handed the survey I would have said, show me the bloggers body of work and I’ll tell you if it enhances favorability of promotion. To think of any form of media or platform of ... Continue Reading about Public or Perish | Should Doctors Blog for Credit?
Harnessing Hashtags in Digestive Health
Twitter has evolved it's own communities of people talking about disease. The problem is that it can be hard to find the channel you need. Doctors, patients and others engaging in dialog can fall into the the bad habit of home-brew hashtags. So some have been working to standardize the way we talk on Twitter. Or better put, we've been pushing the use of standard ... Continue Reading about Harnessing Hashtags in Digestive Health