Last week the Mayo Clinic Academic Appointments and Promotions Committee announced that they are integrating digital activity into the criteria matrix for academic promotion. In a post on the Mayo Clinic Social Media Network detailing the decision, Mayo’s Dr. Daniel Cabrera captured the core concept of societal duty in public dialog. The moral and societal duty of an ... Continue Reading about The Mayo Clinic Recognizes Digital Scholarship
How Cook Medical Makes Twitter Human
One of the challenges organizations face on Twitter is presenting themselves in a space built for individual human exchange. Tools like Twitter are built for connection. If you want to see how one large brand handles their Twitter presence, look at Cook Medical. They deliver the most elegant solution to personal social presentation that I've seen from a large ... Continue Reading about How Cook Medical Makes Twitter Human
The Medical Media Continuum | Where to put ideas
One of the biggest challenges I face today is where to put things. Not my stethoscope or reflex hammer, but more important things. Like ideas and media. It’s a new problem. Until recently doctors had no place to put ideas. Sounds odd. But think about it ... We could share ideas in the surgical lounge with our peers. We could share it in the auditorium of the local ... Continue Reading about The Medical Media Continuum | Where to put ideas
7 Reasons Every Doctor Should Write
Once restricted to peer-review journals as their sole means of sharing ideas, every doctor on the planet is a now a potential publisher. Here's why doctors should embrace the democratization of media: 1. It's how you understand you. Writing will make you a better communicator. Writing forces you to shape what you think. Until you shape your logic and launch it, it's ... Continue Reading about 7 Reasons Every Doctor Should Write
Curators and Dumpers: Twitter’s Two Citizens
In the information age we’re increasingly defined by who we listen to. After 7 years I’ve found that there are two types of social citizens on Twitter: Curators and dumpers. Curators are careful and intentional with what they share. Dumpers create movement, visibility and noise. Like a type of digital brownian movement, the dumper is constantly running and ... Continue Reading about Curators and Dumpers: Twitter’s Two Citizens
Paris and the Lens of Public Media
Tragedies like the Parisian massacre offer a lens on our communities. As the most horrific event unfolded last evening, many came together to offer their hearts and share resources. For some, it was business as usual. How we use public channels at time like these needs thought. While scheduled tweets are the obvious issue, there were those who carried on in ... Continue Reading about Paris and the Lens of Public Media