Using Evernote to Remember What You Read

June 22, 2010

Problem: I read a lot of nonfiction. But 6 months after finishing a book I forget the key messages. Solution: So what I’ve done recently is to use Evernote to outline a limited number of key take home points with every non-fiction book I read. Simple. Effective. And it seems it pays off when I least expect it. For example, during SXSH (social health unconference) I was in a session on community and the issue of movements came up in the discussion. I had read and taken some notes on Seth Godin’s Tribes which were relevant to the discussion. On…

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The Immortal Life of Henrietta Lacks

June 21, 2010

In 1951 a young black woman by the name of Henrietta Lacks came to Johns Hopkins with cervical cancer. Doctors took her cells, grew them in a dish, and created the famed HeLa cell line. It was HeLa cells that created the cornerstone of some of the 20th century’s greatest medical advances. One small detail: The treating physicians who took Henrietta’s cells never asked permission.

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How Doctors Think – How Patients Think

June 18, 2010

If you want to see the difference between how doctors and patients think, read Jerome Groopman’s How Doctors Think and Thomas Goetz’s The Decision Tree. The contrast is striking.

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Why Doctors Should Use LinkedIn

June 17, 2010

Too many physicians are not concerned with their professional digital footprint. That is, the record of stuff that appears when you conduct a vanity search on Google or Bing. And unlike other searchable sources, the information on LinkedIn in in your control. Think about LinkedIn as home plate for your personal brand. If you are a physician and you don’t think of yourself as a personal brand, perhaps you should. LinkedIn will force the issue for you.

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The New England Journal of Medicine Launches iPhone App

June 15, 2010

pparently the New England Journal of Medicine was listening yesterday when I suggested to an audience in Chicago that the way to a doctor’s heart is through his smartphone. The NEJM This Week iPhone App went live this morning on iTunes and it’s worth a look.

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SXSWi to Add Health Track in 2011

June 15, 2010

It looks as though SXSWi has finally recognized the need for formal healthcare dialog through the addition of a healthcare track in 2011. The Accelerator track will apparently be expanded to include health products. Now how cool is that? If you attended SXSH or SXSWi in 2010, the writing was on the wall: Social health needs to be on the table in mainstream forums. If you have a panel proposal in mind keep your eye on the panel picker page which is live today. There is a drop-down box for the category for this panel/presentation of your submission – make…

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iMedExchange – Bringing the Power of Social Media to Physicians

June 14, 2010

While facilitated physician networks have been a difficult sell, iMedExchange appears to be delivering a fresh, expandable, next-generation platform that will offer real value for discerning doctors.

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Why Physicians Don’t Use LinkedIn

June 3, 2010

Where are the doctors on LinkedIn? If you spend any time there you’ll find that we’re few and far between. Sure there are the entrepreneurs, the physician executives and the social wonks, but not many practicing physicians. Physicians are hyperlocal. Most MDs live and work in relatively small, geographically defined locations. Their success is sustained through word of mouth and the cultivation of a limited number of personal relationships. The average practicing physician has no need to sell himself beyond his local market. The depth of their bio is irrelevant to their local success. Physicians are static. Once established physicians…

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Medical Grand Rounds – Artsy Doctors, Genes and Creepy Imagery

May 25, 2010

It’s been a tough week for the anti-vaccine movement but an important week for pediatric health. Yesterday the UK’s General Medical Council announced that Andrew Wakefield, who’s fraudulent manipulation of data spawned the vaccine-autism cottage industry, would be ‘struck’ from the medical register. This action by the GMC is one more nail in the coffin of the man who has singlehandedly turned back the clock on two generations of pediatric public health. Check out Respectful Insolence for some pithy commentary and a pointed, must see interview with Matt Lauer. This issue finally seems to be circling the drain. Speaking of…

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Medicine Grand Rounds – May 25 2010

May 20, 2010

I’m your humble host for Grand Rounds next week. The theme is a secret. Actually, it isn’t a secret. I just haven’t decided on a theme yet but I’m sure I will between now and next week. I’m thinking something along the lines of evolving memes in social health. I’m transiently preoccupied with how Health 2.0 has impacted the doctor-patient connection. If you see any good med student stuff be sure to let me know. I want patient stuff as it relates to providers. I’m unlikely to read anything that’s long. Bottom line: If you have something that you think…

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