The Risk of Not Participating


At a social media healthcare conference last week, a physician speaking warned that when posting, think how it could affect your work. I'd turn the question on its head and ask if you don't post how will that affect your work. What’s the … [Continue reading]

When Doctors Write About Patients


Anna Reisman's Atlantic Health piece, Should Doctors Write About Patients, has received lots of dialog. Writing about patients is not new. What’s new is the capacity of every doctor to build an audience and write about patients. Publishing has … [Continue reading]

The Original Measles Storyteller


The measles story is amazing.  A deadly disease once in check brought back to life by vaccine fear.  Every media outlet in the world is desperate to tell the story. Before measles was newsworthy, the original storyteller was Dr. Paul Offit.  He … [Continue reading]

What Doctors Sell Online


  Not long ago I connected a marketing acquaintance at a national meeting.  He offered to look at my blog and give me some tips.  We sat over coffee and he took me to task for my shortcomings. Where’s your pop up email registration? And … [Continue reading]

Innovation Extinction


Each morning I scroll through Feedly looking at what’s new.  I scan titles and ledes, deleting by the second until I find something transformative.  It's information wackamole. Increasingly, I'm underwhelmed by what I see. Nanosensors are a dime a … [Continue reading]