You Have an Audience

March 6, 2014

I’ve been thinking a lot about audiences recently. When I mention ‘audience‘ in posts or presentations I’ve received subtle push back.  Perhaps it’s the word.  Docs aren’t supposed to create for an audience.  We’re not showmen.  And for the better part of history, we were trained to sit in the audience and watch.  But the […]

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Mama Doc Medicine Microreview

March 3, 2014

I’m thrilled to announce the release of Mama Doc Medicine – Finding Calm and Confidence in Parenting, Child Health, and Work-Life Balance  (American Academy of Pediatrics, 2014) by Wendy Sue Swanson, MD. Here’s what you need to know about Mama Doc Medicine in under two minutes: Who is Mama Doc?  Wendy Sue Swanson, noted creator of […]

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Cute Doximity Warnings

March 3, 2014

While it doesn’t happen very often, things can get hung up on Doximity. Very clever.

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Why I Don’t Like Scoopit Links on Twitter

March 2, 2014

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it’s all about the economy of my workflow and attention.  Thinking I’m about to read something only to be forced somewhere […]

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Social Media: Managing Expectations with Doctors

March 1, 2014

I frequently speak to doctors about social media and the management of their public presence.  There are 4 listeners who show up to my talks: The doctor who isn’t convinced social media is worth thinking about. The doctor who’s convinced it’s important but wants to know specifically how and where to get started. The doctor […]

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Can Google Help Us Choose Doctors?

February 23, 2014

Anyone involved in medical education should read Thomas Friedman’s, How to Get a Job at Google.  Read the piece and think about what Google could teach us about choosing the next generation of physicians. Google’s criteria are centered on five areas: Cognitive ability.  The ability to process on the fly. Leadership.  Emergent leadership as opposed […]

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LinkedIn as a Publishing Platform for Physicians

February 19, 2014

Today LinkedIn expanded its publishing platform to allow users to create and share long form posts.  Before today, content creation had been a LinkedIn feature limited to a small number of LinkedIn influencers.  The launch of this feature will be limited to 25,000 users and rollout worldwide will take place over the coming two months. […]

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When Hospitals Engage by Megaphone

February 18, 2014

Last fall while teaching at the Mayo Clinic Center for Social Media Residency, I sat with an hospital admin who asked me about her facility’s twitter and Facebook feeds.  I told her it was a remarkable coincidence that everything created and shared was about her facility.  She suggested it was because so many remarkable achievements […]

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Why I Schedule Some Tweets

February 17, 2014

A few months ago I signed up for Buffer to experiment with scheduled posts.   Until that time, I had bought into the idea that scheduling a tweet was like sending a mannequin to a cocktail party.  As it turns out, I have found it to be a real help in reaching the people. A […]

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Social Media Mishaps: 3 Steps to Take When You are Misunderstood

February 15, 2014

This week I posted a brief comment on a doctor friend’s social page.  It was a quick thought that, when taken out of context, came across the wrong way.  He got sore and emailed me about it.  I was upset because my relationship with him means a lot to me. It was a misunderstanding.  I […]

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