Change the Conversation

February 9, 2014

If you don’t like what’s being said, then change the conversation.                         Don Draper, Senior Partner, Sterling Cooper and Partners This Don Draper quote has real relevance. Hand-wringing over a bad patient review will not make it go away.  And it’s why we must be […]

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8 Ways a Doctor Can Become Public in Under an Hour

February 8, 2014

I frequently teach and speak to physicians concerning online reputation and digital footprint.  Many with nothing to their name want to know how they can get started.  Here’s how you can begin to take ownership of your reputation in under an hour. 1.  Launch a LinkedIn page.  Put a stake in the ground with a […]

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Social Health’s Contrast Problem

February 7, 2014

This tweet from MDigital Life is interesting.  While the tweet was tongue in cheek, at its core it reflects a subtle level of insecurity when we see two public docs discuss alternate views. There was no throwdown, of course.  Only contrast.  It looked like a throwdown because we’re not used to seeing contrast. One of the […]

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Mama Doc Medicine – The Unpackaging

February 6, 2014

It’s here.  Mama Doc Medicine: Finding Calm and Confidence in Parenting, Child Health, and Work-Life Balance by the incomparable Wendy Sue Swanson.  I captured the unpacking of my pre-release copy so that you could see it in the wild.  Get yours March 4th.  But a word to the wise….pre-orders are apparently going very fast.  Go now […]

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Will CVS Stop Selling Potato Chips and Soda?

February 5, 2014

What’s more interesting than the CVS decision to halt tobacco sales is the social chatter holding CVS up as a champion of better living. But to be a health organization, it takes a broader position than the proscription of cigarettes.  Wander the aisles of CVS and see how their nutritional offerings fit within the framework […]

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Finding Our Voice in the Public Space

February 4, 2014

If you have a moment check out this Healthcare Triage video series from Dr. Aaron Carroll.  His thinking, synthesis, translation, and delivery of ideas is something to see.  The Healthcare Triage series and his approach to common issues represents a great example of the public role physicians should play in the information age. Of course, […]

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33 shift

February 3, 2014

33 charts will be undergoing a major facelift in the second quarter of 2014.  Look for a shift in content, a compelling interface, a more focused/functional design, and a fresh affiliation.  It’s part of a move in my public presence.  It’s time to turn it up. While I’d like to believe that the identity and […]

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33 charts Goes to the National Library of Medicine

January 20, 2014

33 charts was recently selected to be archived in perpetuity at the National Library of Medicine.  It’s part of a U.S. National Library of Medicine (NLM) archive of web content intended to collect and preserve material reflective of medicine’s early 21st century digital transition. This project is important.  Already during my tenure online, the way […]

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4 Ways to Create Value with Curation

January 18, 2014

They’re everywhere.  Long lists of people chased by tantalizing tweet bait.  They draw folks in with the timeless human desire for inclusion.  And in the mad rush to draw human eyeballs we’ve begun to confuse list making with thoughtful curation. Lists represent the quick kill for marketeers.  But great curators create deeper value for their […]

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The Implosion of the Medical Blogosphere

January 8, 2014

Wes Fisher’s take on the slow death of the medical blogosphere is something to look at.  I suspect most doctors reading his post will have no idea what he’s talking about.  To understand the fabric of the medical community before social media requires having seen it.  It was a world connected by nothing other than […]

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