Seth Godin’s post, Noise Tolerant Media, is interesting. But he frames the Twitter in dated terms. Twitter as cocktail party? Sure. If you work like it’s 2009.
His broken assumption is that Twitter is an information source out of our control. But Twitter doesn’t make noise. We make it noisy by whom we choose to let in. Success with Twitter as an information stream comes from creating a signal. Stowe Boyd has suggested that the single most important decision we can make in a connected world is who to listen to. Twitter may be super easy to use, but it takes work and intent to use it right.
To Godin’s credit, there may be something to the serendipity that comes with sampling the stream. Too tight a signal creates a filter bubble.