If you pay attention to medical Twitter you’ll notice the creeping emergence long threads and clustered Tweets over the past few months. It’s long-form Twitter. This was evident during the discussion around the release of the CABANA trial - the study drew a strong response from cardiologists on Twitter who, despite the finding, were divided on the role of ablation in ... Continue Reading about Long-Form Twitter and the Physician Conversation
The Twitter Education of Dr. Milton Packer
Last week cardiologist Dr. Milton Packer offered a skewed perspective on Twitter. His piece, Do You Practice Twitter-Based Medicine, published in MedPage Today called into question the value of Twitter and drew harsh blowback from physicians. What stood out was Packer’s misunderstanding of not only Twitter as a platform but the broader role of public dialog among ... Continue Reading about The Twitter Education of Dr. Milton Packer
Writing as Public Process, Not Product
A reader asked me to expand on a tweet that I sent last week. It was part of a thread about doctors, peer review and publishing. I was building the point that we now publish for reasons other that the creation of polished journal articles. Certain kinds of public thinking are a key element in the development of ideas. The democratization of media has created new ... Continue Reading about Writing as Public Process, Not Product
Doximity – America’s Million Member Health Professional Network
33c is thrilled to have Doximity as a sponsor this week. The ideas below, however, are shaped and written on my own. I woke up this morning and had a Doximity message from my childhood best friend. Inseparable as kids, we grew up and apart and went our separate ways some forty years ago. I didn’t know what had become of him and had no idea he was a doctor. You can ... Continue Reading about Doximity – America’s Million Member Health Professional Network
Medium as Digital Sharecropping
The networked age has spawned a number of free publishing platforms. First there was Blogger. Then Tumblr and Medium. All offer your ideas an easy on-ramp to the Internet. All represent a form of digital sharecropping. So when the investors decide that it’s time to bring Medium to slaughter, you will be left holding the bag. It’s the Silicon Valley sequence: Win ... Continue Reading about Medium as Digital Sharecropping
Medicine’s Epic Production
For many of my colleagues sharing ideas is an epic production. 5000 words, weeks of preparation, peer approval, boss endorsement, pages of references, etc. Sharing ideas, we’ve been taught, is an epic production. We are bred to believe that ideas are shared only when they’re done. We think that value only comes with the finished product. But this is how the ... Continue Reading about Medicine’s Epic Production