More and more you hear about hospitals and organizations wanting doctors to blog. Everybody wants content. Sometimes the intent is to educate consumers, other times it serves the interests of a marketing campaign. But good messaging is hard work. Asking people to communicate in their free time disrespects both the messenger and the message they are trying to ... Continue Reading about Should We Pay Doctors to Communicate?
The Two Biscotti Physician and Patient Experience
Yesterday I ate at one of my favorite Italian restaurants. I had eaten there many times before but the experience this time was different. After ordering I received a vacuous bread basket with precisely two pieces of bread. At the end of my meal I was offered two biscotti…and no more. Only the manager could offer an explanation: As a means of containing costs ... Continue Reading about The Two Biscotti Physician and Patient Experience
How Many Social Neighborhoods Can a Doctor Have?
Recently I was speaking to some physicians about social media. As we discussed the evolution of public social platforms and physician-specific networks the question came up, ‘How many social networks can a doctor have?’ In other words, if a doctor dedicates time to Facebook and Twitter will they then also spend time on Sermo, iMedExchance or Doximity? This is an ... Continue Reading about How Many Social Neighborhoods Can a Doctor Have?
Evernote Site Memory Now on 33 charts
If you’re an Evernote fanatic you’ll be excited to see that my posts now have the new Evernote Site Memory button nestled comfortably below. If you like what you read just press the Evernote button and the post will magically wind up in Evernote. And it renders beautifully. I live in Evernote. It’s where I capture everything. Every idea, every thought for this ... Continue Reading about Evernote Site Memory Now on 33 charts
When Did I Feel Like a Doctor?
PalMD over at The White Coat Underground recently asked ‘when did you really feel like a doctor?’ Interesting question that I could answer in a number of ways. While I didn’t know it at the time, I felt like a doctor around 4 am during my first night on call. I was an intern on the hematology ward at Texas Children’s Hospital. I was fresh out of medical school, ... Continue Reading about When Did I Feel Like a Doctor?
Can Pharma Detail Doctors Digitally?
It’s the great migration to digital. And as civilization makes its move, the pharmaceutical industry is trying to figure out how to reach out to physicians. Pharmaceutical reps are slowly becoming a thing of the past. Branded medication portals leave most doctors cold. Email outreach is marginal. So how do you detail doctors digitally? Pharma strategists ask me ... Continue Reading about Can Pharma Detail Doctors Digitally?