I had a patient in my office a couple of months back. His father had left his BlackBerry phone by the sink in my exam room after changing his son’s diaper.

“A Blackberry,” I said as I went to wash my hands. “I haven’t seen one of those in a dog’s age.”

“Oh yeah, can’t live without it,” he said with a wink. “I’m in energy. It’s the best for email.”

I was shocked, really. Blackberry as a ‘best for email’ is a hangover from the early days of the mobile phone. I hadn’t heard this argument since the early 2000’s.

Of course there are other things that hang on:

• Apple is better for graphics
• Volvo is the safest car on the road.
• Upper GI contrast studies diagnose reflux in babies.

Be it branding or diagnostics, the old narrative dies hard with consumers and doctors.

We’re always battling the old rumor.

Image via Wikipedia.