Last week I scribbled about the future of the social health community. This week I’m in Australia speaking about screaming babies. Practical parenting, social media. Such divergent things. At SXSW I listened to author Tim Sanders suggest we all need to stick to just one thing otherwise folks will be confused about who we are – our brand will get fuzzy. I’m not ... Continue Reading about Brand Confusion
Who Owns the Social Health Conversation?
Meetings centered on social health are becoming popular. Everyone wants a piece of the pie as the demand for face-to-face dialogue grows. But this raises an interesting question: Who owns the social health conversation? In other words, who decides where, when and what to talk about? And who speaks? Who, after all, is in charge? Online no one owns anything. Everyone ... Continue Reading about Who Owns the Social Health Conversation?
SXSH and Social Health’s Coming of Age
It’s been an important couple of days for social health. This week marked the inaugural SXSH in Austin one day before the famed SXSW. A meeting of passionate social health thinkers, SXSH was an unconference that was as important in what it symbolized as what it offered. SXSH has potentially instigated the evolution of a core meeting for those interested in the role of ... Continue Reading about SXSH and Social Health’s Coming of Age
Blippy: How Transparent Are You?
Transparency can be fun. But the rage of digital voyeurism may be peaking. Case in point: Blippy, the latest incarnation of real-time, social self-exposure. I learned about Blippy on Scoble’s latest Cinch broadcast with founder Philip Kaplan. While Twitter asks what we’re doing and Gowalla asks where we are, Blippy asks what we bought, how much we paid and which ... Continue Reading about Blippy: How Transparent Are You?
Engaging Physicians in the Social Space
The time is approaching when businesses will want to capture the eyes and minds of physicians in the social world. Throwaways and mailouts will give way to more current channels of communication. Friends in the health industry ask how they should be engaging physicians in the social space. The rules really aren’t much different but here are a couple of things the ... Continue Reading about Engaging Physicians in the Social Space
SXSH is Coming
It’s one week to the SXSH – social health’s latest unconference that pulls together patient, provider and pharma types. It goes down one day before the famed SXSW in Austin, Texas. As the ultimate meeting of social visionaries, SXSW draws the movers and shakers of the interactive world. SXSH is drawing on SXSW’s health-minded population to take over where it leaves ... Continue Reading about SXSH is Coming