I read Crush It earlier this week on a flight from Houston to South Carolina.  This really quick read written by Gary Vaynerchuk shows how to leverage social media tools to push your personal brand to the next level.

So you’re thinking, “DrV, what’s a doctor like you reading a book like Crush It?  Isn’t that for crazy, fast-talkin’, wine-pushin’ internet entrepreneur types?” No, actually.  While Vaynerchuk uses his personal story of Wine Library TV as the foundation of his book, his core principles apply to just about anyone with a message, mission or goal.

And I think that’s most of us.  Even doctors (Crush It actually references pediatricians once and vaccines twice).

Vaynerchuk’s easy voice and straightforward advice make the book immediately applicable.  In fact, Crush It has motivated me to experiment with other forms of media – I’ve realized there’s so much more I can do to push my message.  Look for me to experiment in video and audio in the very near future.

If you’re planning to go beyond where you are now, read Crush It.  Too many great points to make here but one thing that struck me is Vaynerchuk’s three simple rules:

Love your family.  Work super hard.  Live your passion.

Good advice for anyone … even a doctor.