• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

33 Charts

  • About
    • What is 33 Charts?
    • Bryan Vartabedian MD
  • Blog
  • 33mail
  • Foci
    • Social/Public Media
    • Physicians
    • Patients
    • Hospitals
    • Information
    • Process/Flow
    • Technology
    • Digital culture
    • Future Medicine
  • The Public Physician
Information, Social/Public Media

Build It and They Won’t Necessarily Come

July 1, 2014 By Bryan Vartabedian · Reading Time: < 1 minutes

build audienceJust because you create something doesn’t mean that anyone will look at it.

I taught at in an educator certificate program at Baylor College of Medicine recently.  We were doing a hands-on drill on digital footprint and reputation management. When discussing our findings, one of the attendees concluded that just because you post something doesn’t mean someone will read it.  This, of course, created a priceless opportunity for discussion.

Few realize what it takes to successfully deliver a message or idea. And fewer recognize the level of consistency necessary to establish a platform for the delivery of those ideas.

I’ve seen this over and over. Doc launches a blog or social property with weakly-conceived, me-too stuff no different from what’s available.  It delivers little so none of it ever sees more than a few human eyeballs. Doc becomes disillusioned and walks away.

When you commit to writing or recording, it needs to deliver something that helps your reader or viewer.  It’s about value.

Audience of significance is earned and should never be assumed. And it takes years of consistent stuff to draw even a small following. Just because you build it doesn’t mean that they’ll come.

Related Articles

  • Constrained Media - Engaging with Short Format Information
  • Health Message Design for Constrained Media
  • Is Social Media Over?

Tagged With: Digital Footprint

Related Articles

  • Constrained Media - Engaging with Short Format Information
  • Health Message Design for Constrained Media
  • Is Social Media Over?

Primary Sidebar

Bryan Vartabedian, MD

Bryan Vartabedian, MD
Bryan Vartabedian is the Chief Pediatrics Officer at Texas Children’s Hospital North Austin and one of health care’s influential
voices on technology & medicine.
Learn More

Popular Articles

  • The Fate of Fired Cleveland Clinic Resident Lara Kollab
  • Cures Act Final Rule – How It Will Change Medicine
  • 12 Things About Doximity You Probably Didn’t Know
  • Should Physicians Give Their Cell Phone Number to Patients?
  • Doximity Dialer Video – Telemedicine’s Latest Power Player

Sign up for 33mail newsletter

Featured Articles

Will the Future Need Doctors?

Yes, Doctor

Reactive and Creative Spaces

Health Care and the Visibility-Value Continuum

Doctors and social media: Damned if you engage, damned if you don’t

  • Facebook
  • LinkedIn
  • Twitter

Footer

What is 33 Charts?

With a mashup of curated and original content that crosses the spaces of digital health, media, communication, technology, patient experience, digital culture, and the humanities, 33 charts offers unique insight and analysis on the changing face of medicine.

Founded in 2009 as a center of community and thought leadership for the issues doctors face in a digital world, 33 charts was included in the National Library of Medicine permanent web archive in 2014.
Learn More

Foci

  • Digital culture
  • Digital Health
  • EHR/Health IT
  • Future Medicine
  • Hospitals
  • Information
  • Patients
  • Physicians
  • Process/Flow
  • Quality
  • Social/Public Media
  • Technology

Copyright © 2023 · 33 Charts · Privacy Policy