Recently one of my colleagues called and asked if she could borrow and deliver one of my presentations.  Apparently she had been called on to give a talk on new communication tools in medicine.

‘Delivering’ someone else’s presentation makes no sense.  It’s like borrowing somebody’s comfortable shoes.  You can do it but you’ll likely feel funny.  If the crowd is smart, they’ll notice that you’re walking differently.

The better question to ask:  How do you structure your presentation for doctors new to social media?  Then it makes sense to take my deck, study it and build your own.

To deliver an angle and sequence other than your own is to sell yourself and your audience short.

And no one likes to lend their comfortable shoes.

Slide, circa 1965, courtesy of Richard Vartabedian