There's lots of discussion about how doctors should carry themselves online. What are the social standards that guide doctors online? I think it's simpler than we make it out to be. Consider that we all live and work in communities. We're are shaped by those around us. None of us do what we do alone. And what I do and how I behave affects the way my community ... Continue Reading about Defining Social Standards for Doctors
Last week I read Kevin Kelly’s What Technology Wants (Viking, 2010/Affiliate link). Drawing from the fields of psychology, art, and science, What Technology Wants offers a dense but thought provoking look at the way technology advances. The book centers around the expansion of what Kelly calls the technium. This is a term he has coined to describe “the greater, ... Continue Reading about What Technology Wants by Kevin Kelly
It’s the great migration to digital. And as civilization makes its move, the pharmaceutical industry is trying to figure out how to reach out to physicians. Pharmaceutical reps are slowly becoming a thing of the past. Branded medication portals leave most doctors cold. Email outreach is marginal. So how do you detail doctors digitally? Pharma strategists ask me ... Continue Reading about Can Pharma Detail Doctors Digitally?
Last week Michael Arrington wrote an important piece in Techcrunch, Blogging and Mass Psychomanipulation. It details how as bloggers we play to our readers for positive regard. We give ‘em red meat. I think there’s social health psychomanipulation. Many of us indulge the obvious social health memes. We universally bash pharma, blindly buoy the empowered, blame the ... Continue Reading about Psychomanipulation and Social Health