Institutions are looking for rules to govern how doctors should behave using public digital media. When I'm asked about rules I usually suggest that we start by referencing the standard manual of physician behavior. That, of course, gives us a nice place to start. Blank stares. But certainly there are agreed upon guidelines that direct a physician's conduct ... Continue Reading about Regulating How Doctors Behave
Recently I was preparing to give a talk related to the future of medicine. With my speaker information I decided to break ranks a bit and submit a photo that was altered to offer a slightly technochic look. I thought it was in line with the subject matter of processed doctors and set the tone for the presentation. “We’d really like a more traditional image...like ... Continue Reading about Processed Doctors
Recently I realized that really important people aren't fixated on their smartphones. I spent time recently with some very influential people. Higher ups, leaders, mucky mucks. I never saw them look at their smartphones. Next time you're around a real leader, take note. You would never know that they even own a phone. I suspect they have better things to ... Continue Reading about Leaders and Their Smartphones
There's lots of discussion about how doctors should carry themselves online. What are the social standards that guide doctors online? I think it's simpler than we make it out to be. Consider that we all live and work in communities. We're are shaped by those around us. None of us do what we do alone. And what I do and how I behave affects the way my community ... Continue Reading about Defining Social Standards for Doctors
Last week I read Kevin Kelly’s What Technology Wants (Viking, 2010/Affiliate link). Drawing from the fields of psychology, art, and science, What Technology Wants offers a dense but thought provoking look at the way technology advances. The book centers around the expansion of what Kelly calls the technium. This is a term he has coined to describe “the greater, ... Continue Reading about What Technology Wants by Kevin Kelly
It’s the great migration to digital. And as civilization makes its move, the pharmaceutical industry is trying to figure out how to reach out to physicians. Pharmaceutical reps are slowly becoming a thing of the past. Branded medication portals leave most doctors cold. Email outreach is marginal. So how do you detail doctors digitally? Pharma strategists ask me ... Continue Reading about Can Pharma Detail Doctors Digitally?