It’s the great migration to digital. And as civilization makes its move, the pharmaceutical industry is trying to figure out how to reach out to physicians. Pharmaceutical reps are slowly becoming a thing of the past. Branded medication portals leave most doctors cold. Email outreach is marginal. So how do you detail doctors digitally? Pharma strategists ask me ... Continue Reading about Can Pharma Detail Doctors Digitally?
Last week Michael Arrington wrote an important piece in Techcrunch, Blogging and Mass Psychomanipulation. It details how as bloggers we play to our readers for positive regard. We give ‘em red meat. I think there’s social health psychomanipulation. Many of us indulge the obvious social health memes. We universally bash pharma, blindly buoy the empowered, blame the ... Continue Reading about Psychomanipulation and Social Health