It’s June first. Cue up the pool safety blog posts. It’s a predictable part of every hospital’s editorial calendar and a rite of summer in the health infosphere. We want desperately to be timely and seasonal. But the end result is the same: Year after year, post after post, empty copy that fills space but falls flat. Content farming masquerading as stuff that ... Continue Reading about Pool Safety and the Rise of Empty Health Messaging
Institutional Metablogs
The Greenville Health System has launched a metablog that aggregates content from blogs within its system. A blog of blogs. Despite following a number of large medical institutions, this is something that I haven’t seen executed. It raises questions about strategy versus function with regard to information. As Google punishes replicated content – how does this ... Continue Reading about Institutional Metablogs
How to Recruit Doctors for a Strong Blogging Presence
So you’re a hospital or a medical school, you’ve got a new blog that’s getting traction. But you want more of your doctors on board. You’ve reached out by traditional means, but not a lot of uptake. So what do you do? Your timing is great since doctors are increasingly venturing out into public spaces to write, record, converse and curate. They’re curious. ... Continue Reading about How to Recruit Doctors for a Strong Blogging Presence
An Institution’s Responsibility to a Public Physician
We talk a lot about the responsibility of doctors to respect a certain standard when it comes to their public presence. I’ve suggested that we’re accountable to our communities, colleagues and our patients. Extreme views and rogue behavior have a way of reflecting badly on those around us. The question then becomes, what responsibility do institutions, colleagues ... Continue Reading about An Institution’s Responsibility to a Public Physician
A Doctor’s Online Reputation is Not a Hospital’s Responsibility
I spoke to a group of academic physicians recently. Afterward I was and asked, “Shouldn’t my hospital be responsible for my online reputation? I don’t have time to look after that sort of thing. And wouldn’t it make sense for them to promote my research?” 4 thoughts on online reputation: 1. The management of academic physician's online reputation should be an ... Continue Reading about A Doctor’s Online Reputation is Not a Hospital’s Responsibility
Scope – New and Improved from Stanford Medical
Check out the facelift on Scope, Stanford School of Medicine's blog. Their new look is clean, easy on the eyes and custom built for the efficient consumption of content. And I love the big, soft social sharing buttons at the end of each post. I just wanna push 'em. Under the direction of John Stafford, this is one of my leading destinations for the serendipitous ... Continue Reading about Scope – New and Improved from Stanford Medical