So you’re a hospital or a medical school, you’ve got a new blog that’s getting traction. But you want more of your doctors on board. You’ve reached out by traditional means, but not a lot of uptake. So what do you do? Your timing is great since doctors are increasingly venturing out into public spaces to write, record, converse and curate. They’re curious. ... Continue Reading about How to Recruit Doctors for a Strong Blogging Presence
An Institution’s Responsibility to a Public Physician
We talk a lot about the responsibility of doctors to respect a certain standard when it comes to their public presence. I’ve suggested that we’re accountable to our communities, colleagues and our patients. Extreme views and rogue behavior have a way of reflecting badly on those around us. The question then becomes, what responsibility do institutions, colleagues ... Continue Reading about An Institution’s Responsibility to a Public Physician
A Doctor’s Online Reputation is Not a Hospital’s Responsibility
I spoke to a group of academic physicians recently. Afterward I was and asked, “Shouldn’t my hospital be responsible for my online reputation? I don’t have time to look after that sort of thing. And wouldn’t it make sense for them to promote my research?” 4 thoughts on online reputation: 1. The management of academic physician's online reputation should be an ... Continue Reading about A Doctor’s Online Reputation is Not a Hospital’s Responsibility
Scope – New and Improved from Stanford Medical
Check out the facelift on Scope, Stanford School of Medicine's blog. Their new look is clean, easy on the eyes and custom built for the efficient consumption of content. And I love the big, soft social sharing buttons at the end of each post. I just wanna push 'em. Under the direction of John Stafford, this is one of my leading destinations for the serendipitous ... Continue Reading about Scope – New and Improved from Stanford Medical
Culture of Fear in Healthcare
Fear seems to be a universal theme in healthcare. I see it everywhere. In fact, we live in a culture of fear. Doctors are afraid. Hospital administrators worry. Industry jumps at its own shadow. We fear malpractice, privacy transgressions and issues with federal compliance. Most of us are afraid of new things. But what we need most is new new perspectives and ... Continue Reading about Culture of Fear in Healthcare
Medicine | Milestones | Miracles – A Blog from Texas Children’s Hospital
The latest entry in the pediatric blogosphere is Texas Children’s Hospital’s Medicine | Milestones | Miracles. It came in a soft launch yesterday with a flagship post from CEO Mark Wallace. It’s sharp. Nice clean interface. Nice clean name. Look for an eclectic mix of content reflecting the unique voices of America’s largest children’s hospital. Medicine | ... Continue Reading about Medicine | Milestones | Miracles – A Blog from Texas Children’s Hospital