Just because you create something doesn’t mean that anyone will look at it. I taught at in an educator certificate program at Baylor College of Medicine recently. We were doing a hands-on drill on digital footprint and reputation management. When discussing our findings, one of the attendees concluded that just because you post something doesn't mean someone will ... Continue Reading about Build It and They Won’t Necessarily Come
I came across this tweet this morning from digital health mogul Chris Boyer. He got me thinking about the idea of an audience. It’s interesting how we all see the terms of public dialog. Of course, when I hear follower, I think Jim Jones and Kool-Aid. I get the audience concern. We once lived in a world of listener and broadcaster. The broadcaster ... Continue Reading about Do You Have an Audience?
The word content is used a lot surrounding online communication. A colleague recently asked me to define content. After thinking about it, here's what I came up with. Content is: Retrievable information that can be consumed. It’s stuff that can be heard, seen, shared, curated and commented upon. A human creation, something translated from the realm of the ... Continue Reading about Content – What Is It and Why Should You Care?
It used to be clear where we were. When we were in a patient room we carried ourselves one way. In church or temple, we behaved a different way. With old friends and family, the limitations and boundaries were different. How we should be has traditionally been defined by where we were and who we were with. Public networks change a physician's context Public ... Continue Reading about Context Collapse and the Public Physician
Try this experiment: Take a impactful message from a source, boil it down to 280 characters, then share it on Twitter with a broken link. Lots of folks will share your link. In fact, sharing links we have not read has become Twitter's latest bad habit. Sharing unseen links is a new kind of exhibitionism that’s had a lot of play recently. It’s an interesting ... Continue Reading about The Value of Sharing Links We Haven’t Read
I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the economy of my workflow and attention. Thinking I’m about to read something only to be forced somewhere else is cumulatively exhausting. Ditto for those PR agency filter ... Continue Reading about Why I Don’t Like Scoopit Links on Twitter