A few months ago I signed up for Buffer to schedule tweets. Until that time, I had bought into the idea that scheduling a tweet was like sending a mannequin to a cocktail party. As it turns out, I have found it to be a real help in reaching the people. A couple of thoughts on why Buffer has worked for me. I read and collect at odd hours. Scheduling allows me ... Continue Reading about Why I Schedule Tweets
Word Constraint 500 – How the World Consumes Media
Quartz, one of the web’s fastest growing publications, recently shared that their success stems from understanding that published content must be under 500 or over 800 words. Otherwise they’re stuff is too long to share and too short to be in-depth. This word constraint foreshadows where we are headed in terms of media consumption. Perhaps they understand that ... Continue Reading about Word Constraint 500 – How the World Consumes Media
Finding Our Voice in the Public Space
If you have a moment check out this Healthcare Triage video series from Dr. Aaron Carroll. His thinking, synthesis, translation, and delivery of ideas is something to see. The Healthcare Triage series and his approach to common issues represents a great example of the public role physicians should play in the information age. Of course, it’s easier said than ... Continue Reading about Finding Our Voice in the Public Space
4 Ways to Create Value with Curation
They’re everywhere. Long lists of people chased by tantalizing tweet bait. They draw folks in with the timeless human desire for inclusion. And in the mad rush to draw human eyeballs we’ve begun to confuse list making with thoughtful curation. Lists represent the quick kill for marketeers. But great curators create deeper value for their readers. Curation ... Continue Reading about 4 Ways to Create Value with Curation
The Solution to Twitter’s Pseudoscience Problem
Shoa Clarke, a young physician from Boston, recently lamented Twitter’s pseudoscience problem. How, pray tell, can one compete in this cesspool of medical nonsense? It’s easy in principle. We compete with involvement. Every one of us bears the responsibility to chime in when nonsense prevails. The collective opinion of sensible practitioners has the capacity to ... Continue Reading about The Solution to Twitter’s Pseudoscience Problem
Health Message Design for Constrained Media
An interesting finding in my Twitter stream: An image from the OneMedicalGroup with a focused health message. Similar messaging can be found on the Baylor College of Medicine Google+ site. I stopped to pay attention. The face of the health professional helped draw me in. The focused nature of the both messages was easy to process. In a monotonous text heavy ... Continue Reading about Health Message Design for Constrained Media