Last week I wrote about why doctors don’t use LinkedIn. While the post intended to break down why doctors weren’t inclined to use LinkedIn, I never meant to suggest that it can’t be helpful for practicing physicians. Enough people messaged me and commented (here and on Better Health) that I feel I should address the issues of doctors and LinkedIn with a broader ... Continue Reading about Why Doctors Should Use LinkedIn
Minimally Disruptive Medicine – A New Concept?
I recently stumbled on the Minimally Disruptive Medicine blog maintained by Dr. Victor Montori from the Mayo Clinic. I have to admit that the name caught my attention so I scoped it out. According to Dr. Montori, “minimally disruptive medicine refers to the practice of medicine that seeks to design effective treatment programs for patients while minimizing the burden ... Continue Reading about Minimally Disruptive Medicine – A New Concept?
Connecting with Patients – Not a New Concept
This weekend I visited a small town in west Texas to address a local medical society on the emerging role of social media in health care. My presentation involves social media and the evolving relationship that patients share with doctors. I discuss challenges and opportunities – especially as it relates to transparency, personal boundaries, and even the ethical ... Continue Reading about Connecting with Patients – Not a New Concept
Linchpin Doctors
I just finished Seth Godin’s Linchpin. Seth makes the case that in a hypercompetitive world the stakes are higher than ever to make an indispensible contribution to something you care about. The linchpin is the essential element, the piece of a wheel or organization that is absolutely irreplaceable. Seth references business but he might has well have been talking ... Continue Reading about Linchpin Doctors
Engaging Physicians in the Social Space
The time is approaching when businesses will want to capture the eyes and minds of physicians in the social world. Throwaways and mailouts will give way to more current channels of communication. Friends in the health industry ask how they should be engaging physicians in the social space. The rules really aren’t much different but here are a couple of things the ... Continue Reading about Engaging Physicians in the Social Space
Pharma Names Doctors – Now What?
This was the year that Pharma names doctors. They have disclosed the names and payments of their physician consultants. Look here for physicians speaking and consulting with Merck, GlaxoSmithKline, Lilly, and Pfizer. Physician disclosure of conflict is important. It helps put a physician’s opinion and point of view into a context. Disclosure has long been the ... Continue Reading about Pharma Names Doctors – Now What?