I didn’t need the Wall Street Journal to tell that the days of “private practice” are numbered. According to recent numbers, fewer and fewer medical practices are under the ownership of physicians. Even in my corner of the economically secure State of Texas, small practices are folding faster than beach chairs at high tide. It is the end of private practice. I ... Continue Reading about Is it the End of Private Practice?
What to Do When Patients Contact You on Twitter
When perusing my Twitter feed this morning I stumbled on this post directed to me. Patients reaching me in public social spaces is becoming a regular thing. I’ve discussed this in the past but I think it bears repeating. So here’s what I did: I understood mom's needs. Patients resort to 'nontraditional' means of communication when the traditional channels ... Continue Reading about What to Do When Patients Contact You on Twitter
Why Doctors Should Care About Social Media
Doctors want to know why they should care about social media. Why should they be excited or why should it even cross their mind? Some of the benefit of social for a doctor is immediate, some comes from hard work and involvement. But a lot of what’s in store for physicians is on the horizon as platforms, applications and communities that connect doctors ... Continue Reading about Why Doctors Should Care About Social Media
Should We Pay Doctors to Communicate?
More and more you hear about hospitals and organizations wanting doctors to blog. Everybody wants content. Sometimes the intent is to educate consumers, other times it serves the interests of a marketing campaign. But good messaging is hard work. Asking people to communicate in their free time disrespects both the messenger and the message they are trying to ... Continue Reading about Should We Pay Doctors to Communicate?
The Two Biscotti Physician and Patient Experience
Yesterday I ate at one of my favorite Italian restaurants. I had eaten there many times before but the experience this time was different. After ordering I received a vacuous bread basket with precisely two pieces of bread. At the end of my meal I was offered two biscotti…and no more. Only the manager could offer an explanation: As a means of containing costs ... Continue Reading about The Two Biscotti Physician and Patient Experience
Can Pharma Detail Doctors Digitally?
It’s the great migration to digital. And as civilization makes its move, the pharmaceutical industry is trying to figure out how to reach out to physicians. Pharmaceutical reps are slowly becoming a thing of the past. Branded medication portals leave most doctors cold. Email outreach is marginal. So how do you detail doctors digitally? Pharma strategists ask me ... Continue Reading about Can Pharma Detail Doctors Digitally?