I just finished The Rational Optimist by Matt Ridley. And here’s the good news: The world apparently isn’t screwed. Listening to the pessimists who have hijacked the public discourse I would have thought otherwise. This book is powerful. In a work that covers the sweep of human history from the Stone Age to the Internet, Ridley offers up a rich assessment of ... Continue Reading about Book Notes – The Rational Optimist
Why I Review Books on 33 charts
True confessions: I like to read to read books. Sure I read blogs, but a select few. Beyond that, it’s books. Books give me big picture thinking. I read about one a week and would do more if I had the time. Right now I’m reading The Rational Optimist by Matt Ridley. It’s about as big picture as you can get. Here’s why I like to read and share: Books ... Continue Reading about Why I Review Books on 33 charts
Book Notes: Unmarketing
I just finished Unmarketing by Scott Stratten. It’s a collection of 56 rich microchapters with actionable teaching points and lessons on how to use social media to engage with your market in an authentic and personal way. It is well-suited for the novice figuring out social media but contains enough advanced material to satisfy the more seasoned ... Continue Reading about Book Notes: Unmarketing
Book Notes – Making Ideas Happen
I recently read Making Ideas Happen by Scott Belsky. It’s a book intended to help you bridge creativity to execution. So what’s a physician doing reading a book on creativity? That’s for artists, writers and marketing types, no? Well beyond my diurnal preoccupation with vomiting and diarrhea, I see myself as a creative. A creative is someone who creates ideas ... Continue Reading about Book Notes – Making Ideas Happen
Book Notes – I Live in the Future and Here’s How it Works
This week I read Nick Bilton’s new book, I Live in the Future and Here’s How it Works – Why Your World, Work and Brain are Being Creatively Disrupted. Bilton is the lead technology writer for the New York Times Blog, Bits. If you’ve ever read Bits you know that Bilton has real insight into the evolving role of technology in the way we live. In plain language I ... Continue Reading about Book Notes – I Live in the Future and Here’s How it Works
Booknotes: The Facebook Effect
I recently finished The Facebook Effect by David Kirkpatrick. This is the most detailed account of the Facebook phenomenon thus far. I think it's worth a read if you want to understand precisely how Facebook evolved to its current form. The book offers a history of Mark Zuckerberg’s climb more than a compelling discussion of Facebook’s cultural impact or ... Continue Reading about Booknotes: The Facebook Effect