When social media was making its meteoric rise a decade ago, physician social media disasters were exhibit A for why you need to remain silent and stay offline. As a result, early social media training in hospitals was made up of endless strings of doctor-as-jackass screenshots intended to scare residents straight. But the idea of Twitter as a place where good ... Continue Reading about The Value of Physician Social Media Disasters
Cleveland Clinic resident Lara Kollab was terminated last week after a trail of anti-semitic social media posts were identified under her name. In a statement issued yesterday with her lawyer, she issued a formal apology. MedTwitter has reflected a variety sentiments about the case, some of which are sympathetic and suggest that she deserves a second chance. But ... Continue Reading about The Fate of Fired Cleveland Clinic Resident Lara Kollab
If you want to show that you’re peeved on Twitter, starting with Ummm appears to be your best bet. Consider it part of the new literacy for the 21st century. Consider a recent Twitter exchange over a cardiology publication where one doctor wasn’t happy with how his position was represented. Let’s roll the clip.... Ummm... i listed false benefits attributed to ... Continue Reading about New Literacy for the 21st century – The Art of Microstyle
This tweet about doctors and the media from Dr. Aaron Carroll made me think: Just spent 15 minutes talking on background to a reporter who was thinking of writing a story in an area I'd written on previously, and I don't understand why researchers and physicians are so reticent to talk to the media. This is how knowledge gets out there. The problem is that ... Continue Reading about Doctors and the Media: Why Can’t Physicians See Their Role?
I spend a lot of time talking to doctors about their public presence. That’s everything that happens beyond the IRL space. Social media, internet, risk and opportunity. One of the biggest challenges for me is showing value. If you are charged with helping doctors improve their online presence, you need to help them understand what’s in it for them. Why should they ... Continue Reading about Visibility Creates Opportunity for Physicians Online
I was talking recently with some friends about doctors and pharma online. They wanted to pick my brain. Their question: What’s the best way to approach doctors on a platform like Twitter? Approach is the operative word here. Because for most of history pharma operated by interruption. Office calls, ads and post-it pads. ‘Can I have a moment of your time, ... Continue Reading about Pharma and Doctors Online: Why Industry Struggles to Connect