This tweet about doctors and the media from Dr. Aaron Carroll made me think: Just spent 15 minutes talking on background to a reporter who was thinking of writing a story in an area I'd written on previously, and I don't understand why researchers and physicians are so reticent to talk to the media. This is how knowledge gets out there. The problem is that ... Continue Reading about Doctors and the Media: Why Can’t Physicians See Their Role?
I spend a lot of time talking to doctors about their public presence. That’s everything that happens beyond the IRL space. Social media, internet, risk and opportunity. One of the biggest challenges for me is showing value. If you are charged with helping doctors improve their online presence, you need to help them understand what’s in it for them. Why should they ... Continue Reading about Visibility Creates Opportunity for Physicians Online
I was talking recently with some friends about doctors and pharma online. They wanted to pick my brain. Their question: What’s the best way to approach doctors on a platform like Twitter? Approach is the operative word here. Because for most of history pharma operated by interruption. Office calls, ads and post-it pads. ‘Can I have a moment of your time, ... Continue Reading about Pharma and Doctors Online: Why Industry Struggles to Connect
Should you date blog posts? It’s a question as old as the Internet. Those who don’t date like to see their writing as evergreen. Without a date, you'll hear, a post is as new as the day it was written. When someone stumbles on it they have no idea it was penned 4 years ago. I date my blog posts. In the most traditional way of seeing a blog, my dated entries mark my ... Continue Reading about Should You Date Blog Posts?
This article in Stat, As social media ‘influencers,’ patients are getting a voice. And pharma is ready to pay up, raises questions about pharmaceutical supported patient influencers. An entire industry has cropped up to link drug makers with the industry’s own version of an influencer — people, usually patients, who have small but devoted followings and who might be ... Continue Reading about Patient Influencers: How Do We Protect Patients from Patients?
Former Google CEO Eric Schmidt had this chilling prediction about a child’s digital footprint in The New Digital Age in 2013 (required reading for everyone): Near-permanent data storage will have a big impact on how citizens operate in virtual space. There will be a record of all activity and associations online, and everything added to the Internet will become part ... Continue Reading about The Frightening Reality of a Child’s Digital Footprint