To fight misinformation around the coronavirus pandemic, the WHO (World Health Organization) recently joined TikTok. Crazy? Maybe not. When the public health arm of the United Nations joins the trendiest new social network you know something serious is going on. https://youtu.be/7Hvs_S9uMGY So what can we learn when the WHO joins TikTok? We can draw a couple ... Continue Reading about WHO Joins TikTok – Thinking Coronavirus and Communication
Communication and the Law of Constraint
The smaller the space you have to communicate the more the preparation you need. I think of this as the law of constraint. When I have lots of space I’m a little lazy and loose with what I deliver. Smaller spaces, however, require real thought. Think about it: 140 characters on Twitter took more thinking than 280. Prepping an 18 minute TED talk is ... Continue Reading about Communication and the Law of Constraint
Nobody Cares About TikTok – But Everybody Loves Connection
Nobody cares about TikTok. Just like no one cares about electricity. But we all care about is what electricity allows us to do. And people love how TikTok allows them to connect and creatively appear to the world. For health professionals this is one more piece in their communication wardrobe (if you wear this kind of thing). So our interest in ... Continue Reading about Nobody Cares About TikTok – But Everybody Loves Connection
Robert Califf and the Rise of Medicine’s Peanut Gallery
This Journal of the American College of Cardiology Case Reports editorial, A Perspective on the K-Index, by Dr. Robert Califf has drawn a lot of dialog. Through a critical discussion of the K-Index he questions the value of social commentary on research by non-research physicians. Central to Califf’s thinking is the idea that those not in traditional medical ... Continue Reading about Robert Califf and the Rise of Medicine’s Peanut Gallery
TikTok Health Champions and Skeptics
TikTok health champions and skeptics are haggling on MedTwitter over its worthiness as a platform. It started with some bad physician actors posting stuff that was disrespectful to patients. The disagreement looks something like this: TikTok health skeptics say it’s a place where bad things happen. TikTok health champions argue that pinheads are not platform ... Continue Reading about TikTok Health Champions and Skeptics
Facebook and Twitter Fight Coronavirus Misinformation
With the emerging global public health crisis Facebook has initiated coordinated measures to control the spread of coronavirus misinformation. Below are select clips from Facebook’s recent press release, Keeping People Safe and Informed About the Coronavirus, detailing their initiative. Twitter has undertaken similar efforts to ensure that reliable health information ... Continue Reading about Facebook and Twitter Fight Coronavirus Misinformation