Below is a Twitter summary of our presentation to Baylor College of Medicine first year students on July 29, 2013. Tweets were preloaded and sent to coincide with the presentation. There was some interesting insight on our live feed from Pat Rich of the Canadian Medical Association. Digital Smarts is a the first curriculum of its kind to both identify and address ... Continue Reading about Digital Smarts Twitter Summary
Outward Thinking Medical Leaders
I had coffee with the director of a local residency program. The topic of blogs came up and he couldn't see the value of a blog for their residency program. My most compelling case made his face quietly contort. Then I realized: There are those who look out and those who look in. There are the public and private, connected and disconnected. There are those who ... Continue Reading about Outward Thinking Medical Leaders
4 Reasons to Consider a Surrogate Blog
As online reputation and digital footprint become more important for professionals, blogging has to play into your strategy. Unlike purely social applications, a blog represents one of the best ways to define and park your ideas for others to see. A surrogate blog is on way that doctors without their own blog can strongly impact their digital ... Continue Reading about 4 Reasons to Consider a Surrogate Blog
It’s No Longer About You
Earlier this month, I spoke to the assembled incoming residents at Baylor College of Medicine about the importance of their public presence. The talk centered around a couple of core points: how to avoid some of the common mistakes that could impact their careers going forward; and how to begin to think about their digital footprint as a tool for creating professional ... Continue Reading about It’s No Longer About You
The First Mover Advantage
In social networks there's a phenomenon called the first mover advantage. The first person who shows up gets some advantage. This happens in business as well. The first person to create a commodity always has the upper hand over the next guy who replicates it. I showed up early to Twitter as a physician. I was a unicorn and people followed me to see what I’d ... Continue Reading about The First Mover Advantage
A Purpose Driven Public Presence
I had lunch with 3 pediatric surgeons recently. One was a Twitter user, the others were not. We got to talking about the ins and outs of Twitter and one of the non-users asked, ‘Why do you want more followers?’ There was an awkward silence. I had a related experience a few months back with a pathologist new to LinkedIn. He knew about my interest in public ... Continue Reading about A Purpose Driven Public Presence