I was flipping through some of Lee Aase’s slides recently and he made a point that I can’t seem to get out of my head. Social media, says Lee, will not make up for a bad product offering. Lee was referring of course to hospital service. But the same wisdom can be applied to what doctors offer. So how’s our offering? Do doctors give patients the time and attention ... Continue Reading about Facebook Won’t Fix the Doctor-Patient Relationship
It happened again last week. A patient contacted me via Twitter with a clinical question about her child. As always, I never engage patients in the social media space. When they try to initiate an online encounter I track ‘em down immediately to let them know the safe of social media and our relationship. Here are a few things I think about when discussing the matter ... Continue Reading about When Patients Contact You via Social Media – 9 Pointers
I’m quoted this week in American Medical News on the subject of physician branding. I picked up on it this afternoon when someone in my Twitter feed suggested in exasperation that, “now we’re branding physicians…” Actually, physicians have always had their own brands, we just don’t think of doctors that way.For the uninitiated, a brand is the indelible thought that ... Continue Reading about Doctors as Brands
Like everybody else I struggle with information overload. It seems I just can’t keep up with what’s important.Too much information and too little time.And way too much noise.Yet I find myself drawn to Twitter, potentially the greatest source of health and medical noise imaginable. How could that be? As it turns out, Twitter has the capacity to serve as a ... Continue Reading about Twitter as a Human Filter
Last week I spoke on social media at the AMA’s National Association of Medical Communicators conference in New Mexico. Loads of interest and lots of questions from physicians and communication professionals. The number one question: “How do I find time for social media?” This is a great question since social media outlets are not only growing but they’re ... Continue Reading about Are Doctors Too Busy for Social Media?
This week, in Santa Ana Pueblo, New Mexico some of the country’s thought leaders in medical communication met for the American Medical Association’s National Association of Medical Communicators (NAMC) 29th Annual Conference. NAMC is an organization of physicians and media professionals dedicated to effective medical messaging. There’s never been a better time for a ... Continue Reading about MDs and New Media – Let’s Not Get Left Behind