This KevinMD post by Tobin Arthur on online reputation management is well done. After some thought, I feel a simple approach would be to boil physician online reputation management down to two realities: 1. You have no control over what people say Discouraging. But think of it this way: While you can’t control what people say, you can influence what people say ... Continue Reading about Physician Online Reputation Management – 2 Realities
I learned this only recently: people vary in how they like to consume their content. For the longest time I managed the distribution of my blog content passively: push it out on RSS and Twitter. Then let the chips fall where they may. But I have been ignorant to the fact that different people get information in different ways. There are those who use Facebook ... Continue Reading about People Consume Information Differently
As more doctors find their way into the world of social media, the issue of professional conduct will start to get more attention. Here’s how I (try to) keep myself on the straight and narrow: 1. I understand that I have boundaries. I see my professional and personal spaces as very close. So I recognize that I have to be really careful with what I say and ... Continue Reading about 8 Ways Physicians Can Stay Professional on Social Media
The AMA this week released basic guidelines for physicians using social media. This is important because it represents the first time that a major physician organization here in the United States has stepped up to give physicians social direction. It raises the question: who will police physicians on social media? This caught my eye: When physicians see content ... Continue Reading about Who Will Police Physicians on Social Media?
When perusing my Twitter feed this morning I stumbled on this post directed to me. Patients reaching me in public social spaces is becoming a regular thing. I’ve discussed this in the past but I think it bears repeating. So here’s what I did: I understood mom's needs. Patients resort to 'nontraditional' means of communication when the traditional channels ... Continue Reading about What to Do When Patients Contact You on Twitter
I don’t think doctors should be socially anonymous. We need to be seen. Here’s why going underground isn’t good policy for physicians: Anonymity makes you say stupid things. When you’re shouting from the crowd it’s easy to talk smack. Come up to the podium, clear your throat and say something intelligent. You’re a physician, not a hooligan. It’s 2010 – ... Continue Reading about Doctors Shouldn’t be Socially Anonymous