I know this woman – a physician. She spends a lot of time on Twitter. She has a Tumblr presence but it’s sparse and not very memorable. All day long she polishes her Twitter presence. She’s everyone’s friend. And to her credit she’s a wonderful curator. We caught up recently and she wanted to know how she could bring herself to the next level. Despite her time ... Continue Reading about You Need to Make Something
The Digital Physician
While most of us fail to see it, but doctors are changing. We’re changing as a result of the social and technological innovation. In 2050 what we do and how we do it will be very different from what we did at the turn of the century. We’re evolving from analog to digital. I think it’s important to consider the ‘digital physician’ as a concept worthy of attention. ... Continue Reading about The Digital Physician
Can Google Plus Focus Our Signal?
I think perhaps our biggest challenge going forward is attention crash. Too much input. Too much noise. We’re trying to listen to too much. The problem is that as information explodes, we don’t scale. Keeping our eye on everything simply isn’t sustainable. Twitter gave many of us our first taste of real-time input. We were told that ‘listening to everyone’ ... Continue Reading about Can Google Plus Focus Our Signal?
The Social Media Kabuki Dance
Emerging social media platforms appear to come with a requisite social media guru kabuki dance. The Platform appears. The Platform bows to the gurus looking desperately to publicize that they've been bowed to. The guru teases the masses with what they can't have. The masses get whipped into a frenzy. Scarcity, of course, makes the heart grow fonder and the network ... Continue Reading about The Social Media Kabuki Dance
The 21st Century Physician Spokesperson
I spoke with a physician friend recently about an offer to serve as a spokesperson for a small nutrition company. After getting off the phone I thought about the future of the physician spokesperson. I can't help but think that the way it's been done for a couple of generations is now out of synch with the way the world shares information. Company hires PR firm. ... Continue Reading about The 21st Century Physician Spokesperson
Unprofessional Physician Behavior on Twitter
I woke up this morning to a couple of DMs from physicians alerting me to the Twitter thread seen below (tweets read bottom to top). Is it unprofessional? Decide for yourself. Whether you change details or not, the use of the social space at the comical expense of those we’re called to treat is irresponsible. While the detailed depiction of the patient's problem ... Continue Reading about Unprofessional Physician Behavior on Twitter