I’ve always been secretly uncomfortable with the idea that I see blogging as an outlet. It’s a way to play with ideas in public - my creative sandbox. So many experts I read tell me that I should blog with a specific purpose and goal. I guess I'm still figuring all of this out. This American Express Open Forum video of Seth Godin and Tom Peters makes me feel ... Continue Reading about Seth Godin & Tom Peters on Blogging
Content Rules Book Review
I just finished Content Rules by Ann Handley and C.C. Chapman. As you might imagine, this book is all about content. How to make it remarkable and how to give it wings. It was good for me. It made me think critically about what I'm making and where it ships. This is the closest how-to book that I’ve seen for businesses and individuals figuring out how exactly ... Continue Reading about Content Rules Book Review
Physician Online Reputation Management – 2 Realities
This KevinMD post by Tobin Arthur on online reputation management is well done. After some thought, I feel a simple approach would be to boil physician online reputation management down to two realities: 1. You have no control over what people say Discouraging. But think of it this way: While you can’t control what people say, you can influence what people say ... Continue Reading about Physician Online Reputation Management – 2 Realities
People Consume Information Differently
I learned this only recently: people vary in how they like to consume their content. For the longest time I managed the distribution of my blog content passively: push it out on RSS and Twitter. Then let the chips fall where they may. But I have been ignorant to the fact that different people get information in different ways. There are those who use Facebook ... Continue Reading about People Consume Information Differently
8 Ways Physicians Can Stay Professional on Social Media
As more doctors find their way into the world of social media, the issue of professional conduct will start to get more attention. Here’s how I (try to) keep myself on the straight and narrow: 1. I understand that I have boundaries. I see my professional and personal spaces as very close. So I recognize that I have to be really careful with what I say and ... Continue Reading about 8 Ways Physicians Can Stay Professional on Social Media
Who Will Police Physicians on Social Media?
The AMA this week released basic guidelines for physicians using social media. This is important because it represents the first time that a major physician organization here in the United States has stepped up to give physicians social direction. It raises the question: who will police physicians on social media? This caught my eye: When physicians see content ... Continue Reading about Who Will Police Physicians on Social Media?