I see it from time to time. The doctor with a voice who’s uncomfortable with transparency. They post and comment under the cozy blanket of putative anonymity. But it’s bad policy. Here’s why doctors need to be outed in social media: Anonymity is a fantasy.It’s remarkably difficult to achieve.With small thoughts you can hide – in fact, no one cares who you are.If you ... Continue Reading about Doctors in Social Media Shouldn’t Be Anonymous
In residency I worked with a pediatric cardiologist who thought my name was Gary. On rounds he would say things like, “Gary, what’s the normal QT interval in a newborn?” Or, “Let’s get a 15-lead EKG, Gary.” He never hesitated. He was so confident. I corrected him initially but ultimately I gave up. To him I was Gary. That was 1992.Fast forward to branding in the 2010 ... Continue Reading about Your Twitter Lists Define You (or why you should call me Gary)
I was flipping through some of Lee Aase’s slides recently and he made a point that I can’t seem to get out of my head. Social media, says Lee, will not make up for a bad product offering. Lee was referring of course to hospital service. But the same wisdom can be applied to what doctors offer. So how’s our offering? Do doctors give patients the time and attention ... Continue Reading about Facebook Won’t Fix the Doctor-Patient Relationship
Online socialization is growing. Information is flowing faster than ever and the fastest flowing stuff relates to health. As the dissemination of health information via social platforms escalates, should physicians look more seriously at weighing in? Perhaps more importantly, are physicians obligated to participate in social media? Sounds crazy, I know. After all, ... Continue Reading about Are Physicians Obligated to Participate in Social Media?
It happened again last week. A patient contacted me via Twitter with a clinical question about her child. As always, I never engage patients in the social media space. When they try to initiate an online encounter I track ‘em down immediately to let them know the safe of social media and our relationship. Here are a few things I think about when discussing the matter ... Continue Reading about When Patients Contact You via Social Media – 9 Pointers
I’m quoted this week in American Medical News on the subject of physician branding. I picked up on it this afternoon when someone in my Twitter feed suggested in exasperation that, “now we’re branding physicians…” But doctor brands are actually a thing. Actually, physicians have always had their own brands, we just don’t think of doctors that way.For the uninitiated, ... Continue Reading about Doctor Brands