If you don’t like what’s being said, then change the conversation.

Don Draper, Senior Partner, Sterling Cooper and Partners

This Don Draper quote has real relevance.

Hand-wringing over a bad patient review will not make it go away.  And it’s why we must be present and productive in order shape ourselves the way we want to be seen.  This goes for individual physicians, practices, hospitals and health organizations.

We must begin to see ourselves not as the audience but as the media creating and driving the conversation.

Image via Wikipedia.