• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

33 Charts

  • About
    • What is 33 Charts?
    • Bryan Vartabedian MD
  • Blog
  • 33mail
  • Foci
    • Social/Public Media
    • Physicians
    • Patients
    • Hospitals
    • Information
    • Process/Flow
    • Technology
    • Digital culture
    • Future Medicine
  • The Public Physician
Uncategorized

Content Before SEO

March 7, 2012 By Bryan Vartabedian · Reading Time: < 1 minutes

You need to read this post by Mack Collier.  He takes apart a post written by Seth Godin and describes why those of us who blog should worry about SEO, titles, and the like.  What’s implicit here is that the way to establish your voice is through the search and content strategies routinely sold as gospel.

I’m heavily invested in social media in health but I think little about SEO.  I care less about how many people find me.  I care more that the right people find me. Nobody pays me to write here and I don’t accept ads.  I haven’t looked at my analytics in a week or two.  I have no content strategy that I can recite.  What I care about is the cultivation of thoughts and ideas that have no place to live.  I want the stuff I write, think, and play with to be visible so it can grow.  I want it to bring like-minded people my direction so we can make and do things.  So far it’s served me well.  It’s amazing who finds me.

Great ideas don’t originate and take hold because of key words, tags or choice of title.  Of course there’s a place for this but it should be understood by those starting out that a focus on valuable thinking will carry you much farther.

There are many ways to be heard, and none of which are as important as starting with great stuff.  And there are many reasons for having a blog.

Related Articles

  • Constrained Media - Engaging with Short Format Information
  • Why Content Creation is Important for Doctors
  • Content Rules Book Review

Tagged With: Social media

Related Articles

  • Constrained Media - Engaging with Short Format Information
  • Why Content Creation is Important for Doctors
  • Content Rules Book Review

Primary Sidebar

Bryan Vartabedian, MD

Bryan Vartabedian, MD
Bryan Vartabedian is the Chief Pediatrics Officer at Texas Children’s Hospital North Austin and one of health care’s influential
voices on technology & medicine.
Learn More

Popular Articles

  • The Fate of Fired Cleveland Clinic Resident Lara Kollab
  • Cures Act Final Rule – How It Will Change Medicine
  • 12 Things About Doximity You Probably Didn’t Know
  • Should Physicians Give Their Cell Phone Number to Patients?
  • Doximity Dialer Video – Telemedicine’s Latest Power Player

Sign up for 33mail newsletter

Featured Articles

Yes, Doctor

Doctors and the Endemic Culture of Permission

Will the Future Need Doctors?

The Rise of Medicine’s Creative Class

Reactive and Creative Spaces

  • Facebook
  • LinkedIn
  • Twitter

Footer

What is 33 Charts?

With a mashup of curated and original content that crosses the spaces of digital health, media, communication, technology, patient experience, digital culture, and the humanities, 33 charts offers unique insight and analysis on the changing face of medicine.

Founded in 2009 as a center of community and thought leadership for the issues doctors face in a digital world, 33 charts was included in the National Library of Medicine permanent web archive in 2014.
Learn More

Foci

  • Digital culture
  • Digital Health
  • EHR/Health IT
  • Future Medicine
  • Hospitals
  • Information
  • Patients
  • Physicians
  • Process/Flow
  • Quality
  • Social/Public Media
  • Technology

Copyright © 2023 · 33 Charts · Privacy Policy