What’s more interesting than the CVS decision to halt tobacco sales is the social chatter holding CVS up as a champion of better living.

But to be a health organization, it takes a broader position than the proscription of cigarettes.  Wander the aisles of CVS and see how their nutritional offerings fit within the framework of an organization pitching health.

I can hear it now: Cigarettes kill, potato chips don’t.  But I’m not so sure about that.

You can’t make money peddling savory snacks while at once setting the pace for a healthy lifestyle.  And condemning one vice works for the press release, but not as a brand offering health solutions.

If CVS is interested in the disruption of health care they’ll need to move beyond cigarettes.