SXSW is plugging the odd reminder to ‘turn your clocks forward’ for daylight savings. I’m imagining all the techies last night using their index fingers to twirl the big hand of their alarm clocks forward before putting on their jammies.

While it’s good to be reminded, no one turns anything forward. Daylight savings ‘change your clock’ reminders are a skeuomorphic hangover of the days of mechanical clocks. Now time change happens automatically. In fact, I wouldn’t have any idea how to make my Apple Watch display any differently.

Image via Malvestida Magazine on Unsplash