This past weekend the storied medical meeting DotMD sold out in two days. How did this happen and what does DotMD deliver that no other meeting does?

• Experiences. People are desperate for experiences. And the future of meetings is about the creation of human experiences. Sound, sensory, and emotion. These define DotMD.
• Like minds. Beyond the power of the programming and a remarkable culture, DotMD draws the most fascinating people in healthcare. DotMD attracts the people who prioritize human experience, story and feeling.
• Scarcity. While we live in a world that prioritizes scale, some things are meant to be scarce, contained and rare. What you find at DotMD can’t be scaled. More seats won’t make it better.
• Understanding. The medical profession is desperate to understand how we reground ourselves. DotMD taps in to why we’re in medicine. It offers a solution we can take with us and cultivate. For me, this meeting is critical to helping me meet my mission. 
• Big picture. Medicine is increasingly defined by the industrialized pressures of process. Our patients are seen as collections of proteins, genes and markers (I was privileged to talk about this at DotMD 2019). All of this neutralizes the texture of the human journey. DotMD is anti-reductionist. It owns the space where technology, art, digital culture, creativity, wellness and human narrative collide for a broader view of the care experience.

Most importantly DotMD sold out in two days because it delivers the unexpected.

Congratulations to Ronan Kavanagh, Muiris Houston and Alan Coss for what they’ve created. 

Get on the list. And I hope to see you in Galway.