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Embarrassing Tweets Generated by Machine

June 10, 2014 By Bryan Vartabedian · Reading Time: < 1 minutes

This is why the auto-generation of social messages is a problem: embarrassing tweets. The machine that ‘pushed’ out the tweet didn’t see any problem with Governor Haley’s message.

Embarrassing tweets

If you don’t have the time to tweak your messages to your channels, either you need more time or fewer channels. And I know. I’ve been there.

Subtle standards of dialog, voice, tone, style, audience vary across platforms.  So should your message and its length

h/t to @stephlauren via Twitter. These mishaps occur independent of political orientation.

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Bryan Vartabedian, MD

Bryan Vartabedian, MD
Bryan Vartabedian is the Chief Pediatrics Officer at Texas Children’s Hospital North Austin and one of health care’s influential
voices on technology & medicine.
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