This is why the auto-generation of social messages is a problem: embarrassing tweets. The machine that ‘pushed’ out the tweet didn’t see any problem with Governor Haley’s message.

If you don’t have the time to tweak your messages to your channels, either you need more time or fewer channels. And I know. I’ve been there.

Subtle standards of dialog, voice, tone, style, audience vary across platforms.  So should your message and its length

h/t to @stephlauren via Twitter. These mishaps occur independent of political orientation.