Last week I read Enchantment by Guy Kawasaki.  Enchantment is a modern guide ‘the art of influence and persuasion’ that offers solid, practical advice on how work with people to get things done.  It’s a unique manifesto for personal conduct – a guide to the moral exertion of influence.

Read Enchantment.  Here’s why:

It’s written for everyone.  Enchantment is a roadmap for personal conduct in the new economy.  Yet the message of how to wield influence reaches well beyond the tech world where Kawasaki lives.  Unless you live under a rock, this book will help you think about how you work with people.

Easy voice.  Beyond its engaging content, Guy’s voice is easy and fluent.  At just a couple hundred pages you can get the message in a couple of evenings of reading.

The author’s lived the message. Books of this type are too often theoretical.  Enchantment is based on the hard-won experience of one of tech’s most visible influencers.  All of its advice is supported by solid experience and examples.

It’s real.  Enchantment is based in common sense, something desperately missing in our over-hyped, fast moving world.  It covers the waterfront from the appropriate, metered use of foul language to how to dress.  While you many not agree with all of it, Guy’s confident commitment to how to do things right is, by itself, enchanting.

In the end, this book’s core message is something that all of us should live by:  Be likeable, be trustworthy, have a great cause.

I’m working on it.