Does your family know your wishes for end of life care in the event you’re unable to speak for yourself? For most families this is a conversation that hasn’t taken place.

Check out Engage With Grace, the brainchild of Alexandra Drane and Health 2.0 founder Matthew Holt.

Engage With Grace is a movement designed to help advance the conversation about end of life experience.  It began with a simple idea: Create a tool to get people talking. Their tool is a slide with five questions designed to initiate dialog about our preferences.

If you’re not convinced, listen to Za’s story. It details Alexandra’s heartbreaking journey with her sister-in-law that lead her to found Engage With Grace. Be sure to have a box of tissues handy.

This Thanksgiving take a few moments to discuss and document your end-of-life wishes. Many of us live with such intent — why do we put the end of our lives in someone else’s control?

If nothing else, check out the brilliant simplicity of the EWG message and their efforts to leverage social media for its transmission.  This campaign should stand as a case study for utilization of SM to change health behavior.

Thanks to Paul Levy and Bob Coffield for pushing this into my human feed.