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Physicians, Social/Public Media

Facebook Won’t Fix the Doctor-Patient Relationship

November 4, 2009 By Bryan Vartabedian · Reading Time: < 1 minutes

I was flipping through some of Lee Aase’s slides recently and he made a point that I can’t seem to get out of my head. Social media, says Lee, will not make up for a bad product offering.

Lee was referring of course to hospital service. But the same wisdom can be applied to what doctors offer.

So how’s our offering? Do doctors give patients the time and attention necessary to address their unique concerns and educational needs? Not always. This isn’t necessarily the fault of the physician but it looks that way in the exam room where the problems of our healthcare system are most obvious.

When I listen to patients they want doctors who are accessible, responsive and interested. Then there’s the suggestion that the availability of physicians through social platforms is the fix. It’s said that we should be connected with out patients. The Conversation, after all, makes everything better.

But technology will not fix a strained relationship. Facebook is just a medium. It’s people and their passionate interests that make things happen. Social engagement, online or off, requires a dedicated interest in
sharing and listening.

The medical profession is under the gun. As doctors we’re preoccupied with third party payers, malpractice premiums, and keeping the lights on. It’s not why we got into it but it’s where we’re at.

It’s a tough time for doctors to engage. Twitter won’t fix that.

Related Articles

  • Facebook - A Risk to the Doctor-Patient Relationship?
  • Doctors, Patients and Boundaries
  • Doctor-Patient Dialog on Social Media: A Bad Idea?

Related Articles

  • Facebook - A Risk to the Doctor-Patient Relationship?
  • Doctors, Patients and Boundaries
  • Doctor-Patient Dialog on Social Media: A Bad Idea?

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Bryan Vartabedian, MD

Bryan Vartabedian, MD
Bryan Vartabedian is the Chief Pediatrics Officer at Texas Children’s Hospital North Austin and one of health care’s influential
voices on technology & medicine.
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With a mashup of curated and original content that crosses the spaces of digital health, media, communication, technology, patient experience, digital culture, and the humanities, 33 charts offers unique insight and analysis on the changing face of medicine.

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