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How to Deliver a Focused Health Message

July 29, 2011 By Bryan Vartabedian · Reading Time: < 1 minute

This Seattle Mama Doc 101 video by Wendy Swanson as been floating around Google+ over the past couple of days.  Of course, YouTube is a great way to reach folks.  What caught my attention is how it’s done here.

  • It makes a promise. Wendy’s pediatrics in a minute clips make a promise not to eat our time. It recognizes that we have limited bandwidth.  Most of us can commit to a minute or two.
  • It’s focused.  It doesn’t try to be too much.  It’s just sun safety in babies. And the key points are bulleted in the video’s open space.
  • It brings energy. There’s an element of excitement and enthusiasm that keeps me hooked.

Those who package health information for the masses can take a lesson from Wendy:  Keep it short, focused and deliver it like you care.

And maybe that’s a lesson that translates beyond video.

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Bryan Vartabedian, MD

Bryan Vartabedian is a pediatrician at Baylor College of Medicine / Texas Children’s Hospital and one of health care’s influential voices on technology & medicine.
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